The Sylist (La estilista)

Pioneer, mentor, and one of the most powerful people in the fashion industry.

The Stylist (La estilista) is a fiction in which everything that is recounted is true. The author has decided to change the names of the characters to protect the identity of the real people.

“For me, fashion is a fascinating world that goes far beyond a look. It is an industry that moves billions and has a very high impact of influence. I was born surrounded by fashion, I have grown up in it as a person and a professional. It has brought me sweat, blood, and tears. It has forged me into the person I am. I love and respect it, the industry, and its professionals. But like everything, there are two sides to every coin.

All that glitters is not gold. In recent years, there have been several creative directors who have committed suicide, victims of the stress of keeping up with the demands. We live in a world where we are required to be perfect. There is no such thing as perfection. Maintaining it is much more difficult than arriving at it. These are not clichés, it’s my mantra.

Behind that spectacular photo on Instagram, there is a story; behind that story is the person, two realities that are often hard to differentiate. Behind a smile, there can be a lot of pain. Behind an image of strength perhaps there is a hidden weakness. Behind a healthy face may hide illness. Behind it all, there is probably you. Or me. This is my story.”

Fiona will show us all the backstage of the fashion world. Through her professional experiences and her personal life, we will see the highlights of the profession, models, influencers, photographers, editors. She will overcome the loss of a mother, a divorce, several crises, and will show us in detail everything that lies beyond appearances, those great looks, and those heavenly Instagram photos. She will bring to light an ecosystem full of envy, criticism, competition, and backstabbing, but also brimming with great talent, professionalism, and commitment to the industry. A journey full of lessons, celebrities, beauty, people who pretend to be something they are not, and above all, a lot of glamour.


RELEVANT DATA: The Stylist (La estilista) tells the life story of Fiona Ferrer Leoni, one of the most influential Spaniards in the fashion world. Entrepreneur, writer, fashion consultant, journalist, and first blogger for ¡Hola! magazine, Fiona Ferrer Leoni has more than 100K followers on social networks and a great influence in the media.  Fiona Ferrer Leoni was the executive producer of the TV show Supermodelo (channel Cuatro), creator of Fiona, te necesito and was a judge on Cámbiame (Telecinco). She is also a judge in the Influencers Awards Spain and collaborates with various national and international media.

The Stylist (La estilista) has all the ingredients to become a fiction series thanks to the universe it recreates and its protagonist: a complex and multi-layered female character who, as she evolves, unravels all the secrets and brings to light, from a unique position, the hidden side of the world of fashion and influencers. A rich universe that allows the creation of different plots and that is reminiscent of The Bold Type (Netflix) or The Devil Wears Prada, with a psychologically multifaceted protagonist in the style of Fleabag.


What the critics have said:

“Fiona has had the courage to pull back the curtain to show what is backstage in the world of fashion, influencers, and bloggers who have turned themselves into beacons of glamour.” ESdiario.

“In her new novel, Fiona wanted to convey the good and the bad of an industry that brings together different professionals: from models and journalists to photographers and stylists.” Cadena Cope.


AUDIOVISUAL POTENTIAL: TV Series, Miniseries, Film, TV Movie.


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